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Digital Marketing Feb 25, 2020

An Overview of Mobile Search Engine Optimization

Mobile SEO:

The popularity of mobile phones has risen exponentially and today most of the traffic a website experience is derived through mobile phones. This makes it imperative for all mobile sites to be optimized for search engines. The end goal is to rank a website higher on mobile searches.

Google analyzes the mobile site for its content and other important aspects like its speed, navigation etc. to determine its rankings accordingly. A few simple steps can be taken for ensuring mobile SEO, which are outlined below.

Responsive Website:

A responsive mobile website is one that adjusts its display depending on the device being used to access the site. Having a mobile-friendly website not only ensures higher SEO rankings but also provides a better user experience.

Web Speed:

The speed at which your website loads maybe even more important than its responsiveness as websites that take more than 2 seconds to load is observed to have a high bounce rate. There are a number of actions that can be taken to improve its speed. The number of images or image size can be reduced, minimizing codes and making use of caching.

Social Media Marketing:

Social media marketing is one of the most effective tools for mobile SEO. Each website as a practice should have related social media pages and mobile URLs should be included to divert as much traffic as possible to the mobile site.

Simple Navigation:

The navigation system is a crucial aspect of a mobile website design and should not only be simple and easy to use that will improve the user web experience drastically. One measure that can be taken is to analyze the usage of the website and design the navigation accordingly, For example, the most frequently visited web pages could be kept at the beginning of the menu.

Accelerated Mobile Pages:

Accelerated mobile pages (AMP) is an initiative by Google, that can improve the speed of web pages. Using AMPs can optimize the web pages in a way that Google can deliver the webpages at a heightened speed. A number of SEO testers are widely available that can be used to make an audit.

Pop-Up Ads:

Pop-ups can be distracting and negatively impact the user experience reducing its ranking and the traffic towards the website. Additionally, Google may also penalize sites that use large pop-ups and interstitials.

Test your website:

Running a mobile usability test can help identify any problems or issues that may be flagged by search engines and work on improving that. Once the mobile website is optimized, search engines like Google can be informed so that the site can be indexed.

In conclusion, there are a number of measures that can be easily taken to improve your current mobile search engine optimization. Dtech systems as a rising web development and technology company, that specializes in SEO analytics and takes all the necessary considerations for you when developing a website to ensure a high ranking. Contact us for more information on our full range of services.

info@dtechsystems.co

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