The digital marketing landscape is witnessing a dramatic shift and a lot of changes will be seen as 2019 passes by. Many new digital marketing trends and strategies are evolving in the current high-tech. Internet-connected businesses need to know the use of them to succeed in their efforts because what worked for you last year may not work this year.
Here are the top seven key digital marketing trends for 2019.
1. Artificial Intelligence
AI will take over the world! And it has already taken over the world’s simpler jobs. Artificial intelligence can search patterns and analyze consumer behavior, utilizing data from social media platforms and blog posts. AI helps businesses understand how users and customers find their products and services. Artificial intelligence can gather information and tips from users by getting into conversations. Adopting AI in 2019 will help your business save costs and accelerate growth and have an edge over your competitors.
Chatbots are an important part of digital marketing in 2019. Chatbots are an AI-based technology that helps in instant messaging to chat in real-time, day or night, with your customers or site visitors. Over a 1.4 billion people have interacted with chatbots and 80% of savvy businesses are already using chatbots. Chatbots are going to be a very important part of business like healthcare. Customers prefer interacting with chatbots. Chatbots are responsive, give answers promptly, accurately recall your entire buying history, and most important thing is that they never lose patience. Chatbots are offering explocit customer service, meeting customers’ expectations and automating repetitive tasks – which helps you focus on more important work.
You need to personalize your marketing to stand out in 2019. Custom content has never been easier because of data like purchase history, consumer behavior and links clicked. A huge number of marketers believe that personalization advances customer relationships. Netflix and Amazon are already leveraging the power of personalization by allowing customized dashboards according to the user’s need, search & play history.
Marketers mostly say that: Personalization = Maximize enjoyment + Minimize search time
4. Influencer Marketing
A positive Word of mouth builds a very strong brand image. “Influencer marketing increases word-of-mouth and focuses on using key leaders to drive your brand’s message to the larger market. You can pay influencers to get out the word for you, Rather than marketing directly to a large group of consumers,” Influencers are an effective way to attract customers. People generally trust consumer opinions rather than any corporate statement. Influencer Marketing is taking a pace and falls in the top favorite strategies of Marketers.
5. Social Messaging Apps
Social messaging apps are not just for sending emojis to your friends but to communicate and spread out promotions & discounts to people. Since people are spending more of their time messaging & communicating each other, it makes sense to market your services where your potential customers actually are. Social messaging apps can be very useful in sending messages to customers in a personalized way, as they allow personalization (another trend) and enhances the users’ experience. This differs from the chatbots we discussed earlier.
6. Visual Search
Visual search has taken the user experience to a totally new era. With visual search, you can upload an image to conduct a search and get more specific results. Google Lens is a visual search engine by Google, You can recognize objects, landmarks, and other things visually through a camera app. If you are a Marketer, you can get the edge on competitors by jumping on the visual search trend in 2019, through this you can draw customers attention and serve them the perfect product.
7. Voice Search & Smart Speakers
Voice search is a way of providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and voice assistants like Alexa, Siri and Google are making a lower number of errors. Many reputable brands have included voice search in their digital marketing strategies for 2019 to deliver value-based content effectively to the customers.
2019 will be all about better customer experience, personalization, automation, and AI-powered technologies, so to stay ahead of the curve and increase conversions in the coming year, you must know what digital marketing strategies you should focus on.