Over the years video marketing has gained traction in digital marketing for all sorts of businesses. In this day and age, it has become such an important aspect that it can not be ignored. It has especially become extremely popular on social media platforms.

The role of social media in business marketing has changed, platforms like Facebook now play a major role in reaching out to customers.

Google Analytics is a free software created by Google that allows businesses to analyze their website performance. The software itself can be easily integrated into to a website by adding a single snippet of code.

A keyword is a term or word that highlights the topic of your content. It allows your target audience to find your content easily.

Social media marketing is an effective method of gaining traffic and building awareness through social media sites.

The popularity of mobile phones has risen exponentially and today most of the traffic a website experience is derived through mobile phones.

A post-launch marketing campaign is key to engaging your audience after a product launch irrespective of brand and industry. At this stage, there is a need to invest in the brand to retain your customers and attract new customers.

The digital marketing landscape is witnessing a dramatic shift and a lot of changes will be seen as 2019 passes by. Many new digital marketing trends and strategies are evolving in the current high-tech. Internet-connected businesses need to know the use of them to succeed in their efforts because what worked for you last year ...

A picture worth on Instagram could be of much worth if that receives a lot of likes or click-throughs and get the customers back to your website page to purchase your products and services. Some of the small and medium-sized businesses are still relatively new to Instagram as they have been promoting their business with …