Google Analytics is a free software created by Google that allows businesses to analyze their website performance. The software itself can be easily integrated into to a website by adding a single snippet of code.

A keyword is a term or word that highlights the topic of your content. It allows your target audience to find your content easily.

Social media marketing is an effective method of gaining traffic and building awareness through social media sites.

The popularity of mobile phones has risen exponentially and today most of the traffic a website experience is derived through mobile phones.

A post-launch marketing campaign is key to engaging your audience after a product launch irrespective of brand and industry. At this stage, there is a need to invest in the brand to retain your customers and attract new customers.

The digital marketing landscape is witnessing a dramatic shift and a lot of changes will be seen as 2019 passes by. Many new digital marketing trends and strategies are evolving in the current high-tech. Internet-connected businesses need to know the use of them to succeed in their efforts because what worked for you last year ...

A picture worth on Instagram could be of much worth if that receives a lot of likes or click-throughs and get the customers back to your website page to purchase your products and services. Some of the small and medium-sized businesses are still relatively new to Instagram as they have been promoting their business with …

The first idea that comes into mind to market a product on social media is to take a snap and post it to all the social media platforms.

It is the biggest challenge these days to stay on the top in online visibility. The Internet is a crowded place and it has millions of businesses. With the right marketing approach, one can easily go to the top. The easiest way to get customers attention is to make them see what they actually want …