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Digital Marketing Dec 14, 2018

How to Sell a Service on Social Media

The first idea that comes into mind to market a product on social media is to take a snap and post it to all the social media platforms. The next step is to list down all the features of the product and post it to social media. Now, considering a service these steps cannot be applied. There are numerous ways to market your services. Some of them are discussed in this blog. Social media is a great channel to show what services you offer. When it comes to services, you need to tell your customers what differentiating factors your company provides. What are the main reasons for coming to you? What price are you offering g to the customers? All these questions must be addressed in social media marketing. Some of the tactics can be:
  • Make the readers and target audience believe that they are going on a journey with you, a voyage that will take you to success as well as the customers.
  • Try to publish the case studies and testimonials on your website and also put them on social media.
  • Highlight your experience and technical expertise on social media posts. Make videos of the teams that are working on projects with catchy content.
  • Being professional is the key, do not post too much. Try to stay relevant and answer the comments of the people professionally.
  • Proper research should be done about your competitors especially how they are using social media for marketing. Because the differentiating factor will get you above anyone.
  • Creating videos of the team members in which they tell about the services offered by the company and mention all the services that are helpful for customers along with the feedback of the clients and trust in your service.
  • You can take photographs of meetings in the office during the designing and planning phases and post it to LinkedIn and Facebook. It shows how the team is involved in the work they are doing.
  • Also, share the posts from employees’ personal accounts on social media to extend the reach of marketing posts. This will let you know what are the customer’s interests.
  • Preparing a social media calendar helps you post the right content at the right time.
  • Decide which platforms are right for you, where are you going to find your target audience? Whether it is Facebook, Instagram or LinkedIn, you need to decide it carefully.
  • Focusing on the quality is more important than the quantity of the content. You need to publish relevant content on social media.
  • There is no need to over promote your service. Posting, again and again, may result in the loss of interest of the reader.
  • Visual content is more successful on social media, try to make videos that are creative and motive-driven to get the best reaction.
  • Publish content that is useful for your customers. It will value your customers. Providing value to customers will definitely result in great results.

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