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Design Marketing

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  • Free Trial Available
  • Standard Plan $10/month
  • Professional Plan $50/month

Zoho Social

ZOHO Social’s powerful media publishing tools work great to help businesses create compelling content and automate their publishing tasks. Posts can be published instantly or scheduled for different social networks from a single compose window, which also shows the percentage of top engagers likely to view the post at specified time. SmartQ/prediction engine allows posting for a time when followers are most likely to see them and helps target Facebook posts by location and different time zones. The bulk scheduler makes it easier to create and schedule multiple posts in one go, while the native Android and iOS apps enable users to publish on the go.

The SociaShare extensions for Chrome and Firefox allow users to instantly share content right from the browser without leaving the window. Its collaboration features let teams brainstorm ideas and work together to come up with better and more compelling content. Social media performance reports can also easily be shared with teams, allowing them to work together to plan their social media strategy more effectively.

The monitoring tools allow you to keep track of when your customers reach out to you to make sure your team can respond in a timely manner. Conversations stay in-context with the communication history. Search tools help discover new business prospects and track competitors, hashtags, and events and save them for future reference. The Brand Inbox provides a unified view of all messages, turning them into conversations and allowing filtering them by social networks. Statistics and Analytics provide insightful data and visual reports of social media presence and performance.

Zoho Social Features

  • Automatic Scheduling
  • Activity Logging
  • Bulk scheduling
  • Keyword tracking
  • Brainstorming
  • Multi-Channel marketing
  • Social Media Metrics
  • One window management
  • Shortened links
  • SmartQ
  • Repeat Post
  • Android, iOS apps
  • Chrome, Firefox extensions
  • Sharing and collaboration
  • Brand Mentions
  • Statistic and reports
  • Twitter lists
  • Unified messages
  • Real-time monitoring
  • Multi-channel marketing

Pros

  • Interactive interface
  • Automated post on a scheduled time
  • Posting across multiple social sites
  • Ability to select and deselect specific social media account when posting
  • Clean design
  • Easy Monitoring and reporting
  • Analytics that shows the ideal time to post on different social networks for maximum user engagement
  • Fast customer support

Cons

  • No option for multiple pictures in a single post
  • Limited Social Media networks available
  • Rescheduling of past posts is not available
  • Post size limitation on Twitter
  • Messages from LinkedIn are not integrated. Only FB and Twitter messages are shown
  • No image dimension guide to optimize the look of images across all 5 social media accounts
  • The mobile app has a lot of room for improvement

Recommendation

Zoho Social is a powerful and dynamic marketing tool that allows businesses and individuals to manage and update all their social media accounts from a unified platform. The analytical and social reports are amazing to keep up on the preferences and active times of your audience. Zoho Social is highly recommended for Small and Medium Enterprises.

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